Are you getting ready to set up your restaurant website? Maybe you are comparing website builder options or doing it yourself solution or maybe you're thinking about hiring a professional to create your website for you. Either way, it's important to consider what type of content you want to show on your restaurant website in order to attract diners to you and give them a great first impression of your amazing food, impeccable service and the welcoming ambiance you offer.
3 C's of a Perfect Restaurant Website
A great restaurant website boils down to three essential things: your customers, your content, and your copy. It's all about putting your customers first and giving them the information they expect to see and need to see in order to make a decision about dining at your establishment. Adding persuasive copy and captivating images helps tell your restaurant's unique story and entices diners to want to try your food. By blending these three elements, your website will leaves a lasting impression on visitors, making them eager to savor the delicious flavors your restaurant has to offer.
1. Customer
Know your diner. Your website serves as a virtual front door to your restaurant. Showing the content that your customer wants to see the most up front, with the right keywords that will allow them to find you is the key. Also, think about their environment when they are searching for a restaurant. Are they searching on their phones, are they looking for something exotic? Are they in need of something cheap or seeking out a luxury experience? When creating your restaurant website you need to be thinking about these main questions:
- What is your ideal customer avatar?
- Who do you imagine would be most interested in trying your food?
- Where are they located?
- What are their interests and where do they hang out?
2. Content
Draw them in with content. The content you add to your website can draw customers in or make them second guess. The content is what tells the story and narrative around your restaurant and you want to do it right. It's the website images, copy, and quality of design that create a sense of connection and relatability, fostering trust and loyalty. Whether it's showcasing your restaurant's cozy ambiance, delightful dishes, or friendly staff, tailoring your content to address your customers' desires will leave a memorable impression and encourage them to choose your restaurant for their dining experiences. Customers have different expectations and needs whether they are looking for vegan-friendly options, efficient online reservation booking, or ensuring a family-friendly environment. By catering to these needs and communicating this on your restaurant's website it shows that you truly understand and care about your customers. Here are some essential questions to consider when getting the content together for your restaurant website:
- What's on your menu?
- What is your brand's aesthetic?
- What do the images on your website need to convey?
- How will you communicate the ambiance and style of your dining establishment through design, color and imagery?
- Do you need a multi-page site or will a single page be enough
- Is your website mobile-friendly? 80% of diners search for a restaurant on their phone!
3. Copy
Speak to them with copy. Every restaurant has its unique strengths and offerings. Highlighting your restaurant's distinctive features in your copy is essential to stand out in a competitive market. Whether it's farm-to-table ingredients, a special secret recipe, or a creative fusion menu, emphasize what sets your restaurant apart by writing copy that frames you in an interesting way and tells your unique story. Think about what made you start your restaurant, what you love about food and sharing it with others and what you hope your diners will experience by choosing you. By doing this, you'll attract customers who resonate with your restaurant's offerings and create a loyal customer base.
- What do you want your message to your audience to be?
- What do you want to share about your story and your food?
- What are some important things that you want your customers to know about your food or your restaurant or the dining experience?
Focus on what matters
You don't need to focus on having all the fancy animations or have 100 pages on your website, as long as you understand what your customers and diners are looking for, you can draw them in with the content and inform them with copy that tells your story and connects you through food.
Our tailored, Siimple website platform is the first of its kind that does the design and coding work for you! We've been designing restaurant websites, templates and themes for nearly 2 decades and we've created this web design solution to be a no-fluff, transparent and easy-to-use way to get your restaurant website up in just a few minutes! No fussing with page-builders, no customizing designs, no setting up complicated and expensive web hosting at a price that will leave you with money in your pocket to continue supporting your restaurant and getting your amazing food out to more people!
