Are you getting ready to setup your restaurant website? Maybe you are comparing website builder options for doing it yourself or hiring a professional to create your website for you. Either way, it's important that you consider is most important to show on your on your restaurant website in order to attract dinners to you and give them a preview of the amazing food, service and ambiance you offer.
3 C's of a Perfect Restaurant Website
A great restaurant website boils down to three essential things: your customers, your content, and your copy. It's all about putting your customers first and giving them the information they expect to see and need to see in order to make a decision about dining at your establishment. Adding persuasive copy and captivating images help tell your restaurant's unique story and entices diners to want to try your food. By blending these three elements, your website will leaves a lasting impression on visitors, making them eager to savor the delicious flavors your restaurant has to offer.
Know your diner. Your website serves as a virtual front door to your restaurant. Showing the content that your customer wants to see the most up front, with the right keywords that that will allow them to find you is the key. Also think about their environment when they are searching for a restaurant. Are they searching on their phones, are they looking for something exotic? Are they in need of something cheap or seeking our a luxury experience? When creating your restaurant website you needs to be thinking about these main questions:
- What is your ideal customer avatar?
- Who do you imagine would be most interested in trying your food?
- Where are they located?
- What are their interests and where do they hang out?
Draw them in with content. The content you add to your website is draws your customer in and tells the story and narrative around your restaurant. It's the content that creates a sense of connection and relatability, fostering trust and loyalty. Whether it's showcasing your restaurant's cozy ambiance, delightful dishes, or friendly staff, tailoring your content to address your customers' desires will leave a memorable impression and encourage them to choose your restaurant for their dining experiences. Customer have different expectations and needs whether they are looking for vegan-friendly options, efficient online reservation booking, or ensuring a family-friendly environment. By catering to these needs and communicating this on your restaurant's website it shows that you truly understands and care about your customers. Here are some essential questions to consider when getting the content together for your restaurant website.
- What's on your menu?
- What is your brand's aesthetic?
- What do the images on your website needs to convey?
- How will you communicate the ambiance and style of your dinning establishment through design, color and imagery?
- Do you need a multi-page site or will a single page be enough
- Is your website mobile-friendly? 80% of diners search for a restaurant on their phone!
Speak to them with copy. Every restaurant has its unique strengths and offerings. Highlighting your restaurant's distinctive features in your copy is essential to stand out in a competitive market. Whether it's farm-to-table ingredients, a special secret recipe, or a creative fusion menu, emphasize what sets your restaurant apart by writing copy that frames them in an interesting way and tells your unique story. Think about what made you start your restaurant, what you love about food and sharing it with others and what you hope your diners will experience by choosing you. By doing this, you'll attract customers who resonate with your restaurant's offerings and create a loyal customer base.
- What do you want your message to your audience to be?
- What do you want to share about your story and your food?
- What are some important things that you want your customers to know about your food or your restaurant or the dinning experience?
Focus on what matters
You don't need to focus on having all the fancy animations or have 100 pages on your website, as long as you understand what your customers and diners are looking for, you can draw them in with the content that and inform them with copy that tells your story and connects you through food.
Our tailored, Siimple website platform is the first of it's kind that does the design and coding work for you! We've been designing restaurant websites, templates and themes for nearly 2 decades and we've created this web design solution to be a no-fluff, transparent and easy to use way to to get your restaurant website up in just a few minutes! No fussing with page-builders, no customizing designs, no setting up complicated and expensive web hosting-all at a price that will leave you with money in your pocket to continue supporting your restaurants and getting your amazing food out to more people!