The solar industry is booming. In 2024 alone, the U.S. added over 30 GW of new solar capacity — and global adoption is accelerating as homeowners and businesses look for sustainable, cost-saving energy alternatives. But with that growth comes competition. Thousands of solar companies are vying for attention, and the ones winning the most leads are the ones with the clearest message, the strongest credibility, and the smartest digital presence.
That’s where Siimple comes in — a one-page website builder designed to help solar companies create clean, high-converting sites without the clutter of endless tabs and pages. If you want your solar business to stand out, build trust, and drive more installs, these 7 tips will get you there — and Siimple will help you execute each one.
Tip 1: Present a Clean, Professional First Impression
Your website is often the first interaction a prospect has with your brand. And when someone is considering a five-figure investment in solar, trust is non-negotiable.
With Siimple, you can design a sleek, one-page site that gets to the point — fast. No bloated menus, no outdated design — just a smooth scroll that walks prospects through exactly what they need to know: your services, the benefits of solar, your process, testimonials, and a strong call-to-action. The result? Less friction, more conversions.
Pro Tip: Start your Siimple site with a bold headline like “Save Thousands with Solar” or “Clean Energy, Installed Fast” and pair it with a short explainer video or diagram to visually build trust within the first 5 seconds.
Tip 2: Optimize for Local SEO on a One-Page Layout
Solar is a hyper-local decision — most homeowners search things like “solar installers near me” or “best solar panels in {city}.” To rank in those searches, your one-page website must be optimized with location-based keywords and structured for SEO.
With Siimple, you can embed key local terms into your headings, section titles, image alt text, and metadata — all from a simple dashboard.
Pro Tip: Add mini-headings like “Solar Panel Installation in Phoenix” or “Trusted Installer for Austin Homes” throughout your site. Then use Siimple’s SEO panel to fill in your meta title and description with keywords like “residential solar installer {city}”.
Tip 3: Build Trust with Certifications & Guarantees
Most homeowners don’t understand solar tech — they’re trusting you to do it right. That’s why displaying certifications (like NABCEP), financing partners, and warranties clearly on your website builds massive trust.
Siimple’s layout lets you quickly add a “Why Trust Us” section with visual logos, icons, or short blurbs. When prospects see familiar certifications or local partnerships, they’re more likely to feel safe moving forward.
Pro Tip: Use icon blocks to show logos for certifications, your insurance, and financing providers like Sunlight Financial or Mosaic. Add a one-liner next to each, like “NABCEP-Certified Installers” or “25-Year Warranty Backed by Tier 1 Panels”.
Tip 4: Showcase Real Installs & Customer Stories
Social proof is huge in solar — if a homeowner sees that you’ve already helped people in their area save money, they’re more likely to trust you. A powerful one-page site should include a section showing off recent installations and customer testimonials.
With Siimple, you can use an image grid to show real install photos and add short quotes underneath each. It gives your site credibility without making people click away or dig for reviews.
Pro Tip: Ask every happy customer for a quick photo and one-sentence testimonial after install. Add 3–5 of these to your “Recent Installs” section with a city tag (e.g., “Mesa, AZ”) to add local relevance and boost SEO.
Tip 5: Simplify Your Offer with Visual Clarity
Confused customers don’t convert. One of the biggest mistakes solar companies make is overwhelming visitors with dense technical language or too many service options. Instead, break your offer down into a few clear outcomes — cost savings, clean energy, fast installation, and support.
Siimple makes this easy with “feature” sections. You can add icons and simple headlines like “$0 Upfront Options”, “25-Year Equipment Guarantee”, or “Installed in 30 Days or Less.”
Pro Tip: Create a 3-column section labeled “Why Homeowners Choose Us” and highlight your biggest benefits in plain language. Bonus: use a calculator link (even a Google Sheet) to show projected savings in your area.
Tip 6: Make It Easy to Get a Quote
Your CTA (call-to-action) should be crystal clear — and repeated often throughout your one-page site. Whether it’s scheduling a consultation or requesting a free quote, your goal is to turn visits into conversations.
With Siimple, you can embed contact forms, Calendly booking links, or direct click-to-call buttons wherever you need them — all while keeping the design clean.
Pro Tip: Add a sticky “Get a Free Quote” button to your site header or footer, so it’s always accessible. Link it to a short, mobile-friendly form with just name, zip code, and contact info. Keep it frictionless.
Tip 7: Optimize for Mobile and Speed
Most solar searches start on mobile — especially during high energy bill months. If your site isn’t fast and responsive, you’re not just losing customers, you’re losing ranking.
Siimple is built with performance in mind. Every one-page site is automatically optimized for mobile speed, responsive layout, and clean UX. That means better user experience and better visibility on Google.
Pro Tip: Run your Siimple site through Google PageSpeed Insights. You’ll likely score above 90 by default.
Start with this Template
You can install and customize this template with just one-click! Just swap our your logo, change the style and colors, upload your images and have Siimple's AI Assitant write your copy for you!
The solar industry is growing fast — but only the clearest, most trusted brands will stand out. By focusing on streamlined messaging, SEO, trust signals, and easy conversion tools, your business can turn clicks into installs without needing a full dev team.
Watch the Full Video Tutorial
With Siimple, you don’t have to juggle plugins, page builders, or bloated sites. Everything you need to launch a high-performing solar website — fast, clean, and mobile-optimized — is built right in.
Ready to grow your solar brand with a one-page site that does it all? Start building with Siimple today for free.
