We’ve worked with a lot of landscapers to help them grow, some are just starting their businesses and others are experiencing a lull and looking for ways to keep clients coming in more consistently.
Here is our guide, based on 20 years of helping landscapers, filled with easy, actionable tips you can implement immediately to start growing your landscaping business without dropping a lot of cash or time!
🌿 1. Get Your Pricing Right (Stealth Research)
Ever feel like you’re flying blind on pricing—too low and you undercut yourself, too high and clients ghost you? The simplest way to end the guesswork is a quick undercover mission: call 5–10 local landscapers as if you were a customer.
Exact Call Script:
“Hey, I’m looking for a landscaper—could you tell me your rates for weekly lawn mowing and basic garden maintenance? What’s your minimum call-out fee?”
Ask About:
- Hourly rates
- Flat fees for common services (mowing, edging, shrub trimming)
- Any weekend or emergency surcharges
📌 Tip: Once you've figured out your pricing add this to your Siimple website. Clear pricing makes it a no-brainer for customers and clients to know if you're in their budget and want to reach out.
💡 Why this works: You’ll know exactly where to set your rates to attract clients and protect your profit.
📊 2. Find Your Niche or Angle
Price isn’t the only factor that matters and it shouldn’t be.
Imagine your ideal client out there on their cursing the sky cause something just dug up the daisies they planted, they search online for a solution to their problem and then they stumble across your page and read “I clear even the toughest gopher-dug patches”. This is the type of thing that makes them instantly reach our or pick up the phone!
If you’re tired of competing on price alone, pick a clear positioning that speaks directly to your ideal clients' problems or needs and lean into it. This changes the entire conversation from price to value.
From your client’s perspective, the moment they see that you offer the exact solution to their problem, they instantly identify with you and trust that you’re the best, most experienced landscaper for the job.
Example:
“At Green Thumb Pros, we do more than mow lawns—we solve your landscape’s toughest challenges. Whether you’re battling gophers, reviving drought-stressed flower beds, or craving a low-maintenance native-plant paradise, our premium service delivers. With over a decade of experience, we bring expert eco-landscaping techniques and personalized care to every property. Book your free consultation today and see why your neighbors trust us to transform and protect their outdoor spaces.”
Think About:
- Your tier: Budget-friendly, mid-range reliable, or premium specialist
- Your specialty skills: Native plants, eco-landscaping, pest control
- Your unique offerings: Neighborhood workshops or monthly training sessions
📌 Tip: Having trouble thinking of something? Search for problems your ideal clients post on Reddit or survey 5 recent clients and ask what stood out about you
💡 Why this works: A distinct angle makes marketing clear and draws the right clients to you.
🌐 3. Setup a Simple Website
Without a website, you don’t show up when locals search “landscaper near me’ or when frustrated users search ‘landscaper to get rid of gophers” on ChatGPT.
A simple website, optimized for local SEO is all you need. But not just any website builder will do. Most are too complex, expensive and are NOT optimized for local SEO. Siimple is a great website builder option that is made for local and small businesses like landscapers and takes care of all of your on-page SEO. A template like this gives you everything you need.
Example Website:
Choose this Siimple landscaping template → add your logo, service packages, area map, testimonials, contact form → Hit Publish.”
Include:
- Service list and pricing packages
- Service-area map or list of towns
- Short client testimonials
- Prominent “Request a Quote” button
📌 Tip: Use Siimple’s built-in SEO settings—enter your location, your bio, and your specialties into the site description to help you get found in search.
💡 Why this works: A local conversion-focused website amplifies every other tactic, turning visitors into booked jobs.
Watch this Tutorial
📦 4. Create Simple Landscaping Service Packages
When a homeowner lands on your site, the first questions on their mind are usually “Can I afford this?” or “How much will it cost?” If all they see is “Call for a quote” or “Pricing available upon request,” it becomes a blocker. Now they have extra steps: hunting for your contact info, drafting a message, and waiting for your reply. That pause often sends them to the next landscaper—someone who actually lists prices and packages up front.
What works better is a clear menu of flat-rate service packages, complete with names, descriptions, and prices—or at least an estimated price range. Even listing “Starting at $75” or “$100–$150” gives prospects the confidence to keep reading. Pair that with a simple contact form—so they can request a more specific quote on their own time—and you remove every excuse to continue their search. Visitors instantly see what they’ll get, how much it costs, and can click to book without hesitation. This level of transparency not only accelerates their decision but also establishes confidence in your professionalism.
Website Copy Example:
🌳 Basic Lawn Refresh — $75
- Mow, edge, and blow off hard surfaces
🌺 Garden Tidy-Up — $125
- Prune up to 6 shrubs, remove weeds, mulch touch-up
🍂 Seasonal Clean-Up — $200
- Leaf removal, hedge trim, bed edging, debris disposal
👉🏽 Call to Action Button - ‘Book Now’ to secure your slot!”
Bundle:
- Entry-level: Mow, edge, blow-off
- Mid-tier: Prune shrubs, weed removal, mulch touch-up
- Premium: Leaf removal, hedge trim, bed edging, debris disposal
📌 Tip: Feature these packages on your Siimple page for instant visibility.
💡 Why this works: Clear options reduce friction, leading to faster bookings and less back-and-forth.
🛎 5. Offer a “Seasonal Special” (Create urgency)
When you run a landscaping business, the seasons aren’t just a backdrop—they’re your best marketing tool. Every shift in weather brings a shift in what your clients need and a chance to create urgency, even if they don’t realize it yet. Your job is to see it coming before they do—and meet them there with an offer that feels custom-made for the moment.
Think about it:
✅ Azaleas need pruning before the spring bloom, not after.
✅ Fire season in California isn’t a maybe—it’s a dangerous reality.
Offering pre-season yard clearing or defensible space trimming isn’t just good service, it’s peace of mind. Most homeowners won’t schedule these things in time unless someone reminds them. That someone should be you.
A simple, time-sensitive offer like “Spring Refresh” or “Summer Fire Prep” turns seasonal maintenance into a no-brainer. You’re not just offering a service—you’re offering timing, clarity, and trust. And when clients see that you know what their yard needs before they’ve even thought about it, that’s when they start to see you as their landscaper.
It also makes your business more predictable. Instead of waiting for calls to come in, you’re putting the right offer in front of people before they start searching—and filling your calendar while everyone else is still ramping up.
Examples:
Promote On:
- Your Siimple Website banner
- Post to Facebook
- Nextdoor
- Craigslist
- Local community groups
📌 Tip: Rotate your special monthly and pin it at the top of your website
💡 Why it helps: Limited-time offers drive quick action and boost your short-term cash flow.
📸 6. Capture Before-and-After Photos of Every Project
When someone’s hiring a landscaper, they’re not just buying a service—they’re buying a transformation. But if you don’t document that transformation, it disappears the moment you drive away. The pile of weeds is gone, the lawn is edged, the beds are mulched... but your next client has no idea what it looked like before.
That’s why before-and-after photos are one of the most powerful (and underused) tools in your marketing. They show what words can’t. They prove your skill, your eye, your effort—without you needing to say a thing. And they build trust faster than any testimonial.
Here’s how to keep it simple: At the start of every job, just say—
“Hey, mind if I snap a quick ‘before’ photo? I’ll share the ‘after’ to show the transformation.”
Same angle, same lighting if possible. Then take a clean “after” shot once the job’s done, and you’ve got a perfect side-by-side. Add a quick caption like “Before: brush and weeds / After: clean and cleared for fire season” and you’re done.
Add them to your Siimple website. Your Siimple gallery makes it easy to upload these shots in seconds, and when a new visitor lands on your page, they instantly see what you can do and Google can see your description and keywords.
Photo Tips:
- Use the same angle and framing
- Include a simple caption with keywords like 'Oakland landscaping makeover'
- Tag location and services
📌 Tip: Post carousels on Instagram and your Siimple site gallery to highlight dramatic changes.
💡 Why this works: Visual proof builds instant trust and compels prospects to inquire.
🌟 7. Ask for Client Testimonials
When a job’s done and the yard looks amazing, that’s your moment. The client is happy, the work is fresh, and their excitement is real. But if you wait a few days to ask for a testimonial? Life gets busy. The momentum fades. And suddenly that glowing review you could’ve had never gets written.
That’s why timing matters. Asking for a review right after the final walk-through—when the transformation is still sinking in—gets you more responses and better results. It doesn’t have to be awkward or complicated you can do it in person or follow up through text if you forget.
Post-Job Ask or Text
“Hi [Name], thanks for having me today! Could I get a quick review from you, it really helps me find more great customers like you! Here’s the link: [short URL].
Follow-Up Tips:
- Ask them when the job is done
- Send the link via SMS after finishing the job if you forget
- Offer to guide them if they’re unsure how to leave a review
- Keep your website URL on hand of Google review link saved in your Notes app so it’s ready to go.
📌 Tip: Add recent testimonials to your Siimple website—they act like mini word-of-mouth referrals for every new visitor.
💡 Why it helps: Fresh reviews boost your trust factor, help you rank higher in local searches, and turn happy customers into promoters.
📱 8. Text Every Past Client Regularly
Once a client’s job is done, it’s easy to assume they’ll remember you next time. But people forget. Life moves on. And when their yard needs work again—whether it’s seasonal cleanup or lawn care—they might scroll right past your name and call someone else.
That’s why staying top-of-mind matters. A short, friendly text to past clients reminds them you’re still around, still available, and still the one who made their yard look amazing last time. It’s not pushy—it’s proactive. And it opens the door for repeat bookings or referrals without feeling like a sales pitch.
Booking Text Script:
“Hey [Name], I’m scheduling July landscaping now—if you or a friend need lawn care or garden work, I’ve got a few openings! Let me know.”
Remember To:
- Use their name and mention the last service if possible (“after that Spring cleanup we did”)
- Keep it short, warm, and informal
- Send in small batches (5–10 at a time) so you’re not overwhelmed with replies
📌 Tip: Add a testimonial or before-and-after photo from their previous job to your Siimple site so you can link it next time you reach out.
💡 Why it helps: A thoughtful nudge often turns into another booking—or even a referral to a neighbor or friend.
🗓 9. Offer “Seasonal Yard Prep” Checklists
Most homeowners don’t realize what their yard needs until it’s already a problem—yellowing grass, overgrown shrubs, clogged gutters. But what if you became the one who helped them stay ahead of it all?
Sending out a seasonal checklist positions you not just as a landscaper, but as the trusted expert who’s always thinking one step ahead. It shows you’re organized, reliable, and proactive—and that’s exactly the kind of person people want to hire again and again.
Plus, it gives you a natural reason to reach out during slow seasons and suggest bundling multiple small tasks into one efficient visit.
Checklist Email or Text:
“Hey [Name], just sent over your Spring Yard Checklist—things like lawn aeration, fertilizing, and mulch top-offs. If you want me to bundle a few of these into one visit, let me know!”
Checklist Items:
- Spring: Aeration, fertilization, mulch top-off
- Summer: Shrub trimming, irrigation check, pest inspection
- Fall: Leaf removal, gutter clean-out, pre-winter prep
📌 Tip: Design your checklist as a PDF with your logo and contact info for easy sharing, you can put this on Google Docs and then post it as a downloadable link on your Siimple Website.
💡 Why this works: Proactive outreach drives bundled bookings and reinforces your expertise.
🔏 10. The “Future Appointment" Lock-in
Too many landscapers leave money on the table by walking away without securing the next job. You do a great job, the client’s thrilled—but six months go by, their yard is overgrown again, and they’ve lost your number.
That’s why it’s smart to offer a “6-Month Yard Refresh” appointment before you pack up your tools.
Just like a hairdresser, encourage them to book while you still have available slots and let them know they can cancel if they need to.
You’re already there, the results are fresh in their mind, and they trust your timing. Framing it as a routine check-in makes it feel helpful, not pushy—and it saves them from having to remember later.
Booking Script:
“Before I head out, want me to pencil in a yard refresh about six months from now? You can always reschedule, but it guarantees you a spot—and your yard stays looking sharp.”
Offer a Small Incentive:
- 5% off if they book now
- Or priority booking during busy seasons
- Let them know it's best to book before you get busy
- Give them peace of mind that they can cancel if they need to.
📌 Tip: Use an online booking service like Calendly or Google calendar and connect it to your Siimple website so that you both have a calendar reminder locked in.
💡 Why it helps: You’re not just hoping they call again—you’re building steady, predictable income by locking in repeat work now, not later.
📌 11. Give “Future Upgrade” Notes
Most clients only think about landscaping when something breaks or gets out of control. But as a pro, you see things they don’t—issues that aren’t urgent yet, but could turn into expensive problems later. That’s where a simple “Future Upgrade” note comes in.
Instead of leaving and hoping they remember to call you when that cracked retaining wall finally caves in, leave behind a friendly heads-up. It shows you’re paying attention, you care about their space long-term, and you’re already thinking ahead for them. That kind of thoughtful follow-up builds major trust—and keeps your name top-of-mind when it’s time for the next job.
Email/Note Script:
“Hi [Name], just a heads-up: your patio stones are slightly uneven near the steps. They’re fine now, but with heavy rain this winter, they could shift further. When you're ready, I’d be happy to help level and reset them.”
Note Elements to Include:
- A clear but calm description of the issue
- Why it matters (safety, curb appeal, longevity)
- Your suggested solution or timeline
📌 Tip: Send the note the next day while the job is still fresh in their mind. It feels personal and professional, not salesy.
💡 Why it helps: This tiny act of foresight makes you look like the kind of landscaper people want on their team long-term—and often leads to follow-up work down the line.
🎯 12. Make word-of-mouth work for you
Referrals are the heartbeat of a landscaping business—but most clients won’t think to recommend you unless you give them a reason. That’s where a clear, simple referral program comes in.
Instead of hoping word-of-mouth spreads on its own, make it effortless and rewarding. Your happy clients already love your work—so why not turn that goodwill into new business by giving them something back when they spread the word?
A small incentive like $25 off their next service can be just enough to nudge them to send a neighbor, friend, or family member your way. It’s easy for them, and it builds you a steady pipeline of warm, local leads who already trust you before you even show up.
Referral Script:
“Know someone who needs yard work? Refer them and get $25 off your next service as a thank-you!”
Example Program Details:
- $25 credit per successful referral
- No cap—clients can refer as many people as they want
- Applies to any booked service
📌 Tip: Mention your referral offer at the bottom of invoices, in follow-up texts, and right on your Siimple website footer so it’s always visible.
💡 Why it helps: It turns happy customers into active promoters—and builds trust faster than any ad ever could.
📍 13. Optimize for Local Landscaping SEO
Local SEO isn’t complicated but it also isn't the same as global SEO. What you need to get found online is a website that is optimized for local, on-page SEO and a few other things to help drive traffic to your site.
Start by claiming and verifying your Google Business Profile. Make sure your business name, address, and hours are filled in completely. Add photos of your work. Then, sprinkle local keywords naturally into your website copy—especially in your main headings and image alt-text.
SEO Update Reminder:
Change your homepage title to “Landscaping Services in [Your Town]”
Add photo alt-text like “front yard clean-up in [Your Town]”
Key SEO Actions:
- Make sure you use a website builder with good on-page, local SEO that is responsive like Siimple
- Use local keywords that your customers are searching for online and use this in your website copy. Siimple helps you do this with AI generation.
- Complete and verify your Google Business Profile
- Ask every happy client to leave a review on Google and post that on your website
- Create social media profiles for your landscaping business that link to your website and vice versa
📌 Tip: Embed a Google Map iframe showing your service area directly on your Siimple website.
💡 Why it helps: When your site and profile are dialed in for local SEO, you show up more often in the map pack and search results—meaning more local leads, more calls, and no need to pay for ads.
🤝 14. Partner with Local Home Services
You don’t need to do all the heavy lifting to find new landscaping clients. Some of your best leads are already talking to someone else—a realtor, a handyman, a garden center employee. And those people are already being asked, “Do you know a good landscaper?”
That’s where partnerships come in. When you build simple referral relationships with other trusted local service providers, you gain instant access to warm leads without spending a dime on advertising.
All it takes is a quick message or in-person conversation offering something of value—like a small discount or priority scheduling—for anyone they send your way. You’ll be top-of-mind the next time their client needs a yard cleared, a garden installed, or a patio cleaned up before a showing.
Partnership Outreach Script:
“Hi [Partner Name], I’m a local landscaper. I’d love to offer your clients a 10% discount and priority scheduling in exchange for your referrals—interested in teaming up?”
Potential Partners:
- Realtors and property managers
- Garden centers and nurseries
- Handyman and irrigation specialists
📌 Tip: Provide partners with a simple one-page referral flyer they can hand out.
💡 Why this works: Instant access to qualified leads without extra ad spend.
🔁 15. Set Up a Yard Care Subscription Service
For most landscapers, work comes in waves—busy in spring, quiet in winter. That up-and-down rhythm makes it hard to plan your schedule, your income, or your next move.
But when you offer a yard care subscription, you start building consistency into your business. Instead of scrambling for new jobs each week, you secure steady, recurring clients who are happy to pay a flat monthly rate for peace of mind.
These plans don’t have to be complicated. Think: regular lawn mowing, edging, basic cleanup, and seasonal maintenance—all bundled into a monthly or quarterly payment. Clients love it because they don’t have to think about it. You love it because it stabilizes your calendar and income.
Subscription Pitch Copy:
“Many of our clients prefer a simple monthly fee for mowing, edging, and basic upkeep. It’s hassle-free and guarantees regular service. Here's what that looks like and how much it costs.
Subscription Options:
- Monthly Maintenance Plan
- Quarterly Seasonal Tune-Up
📌 Tip: Offer a slight discount versus one-off visits to entice sign-ups.
💡 Why this works: Creates reliable, recurring revenue and deepens client relationships.
🧠 Final Thoughts
Most landscapers don’t need more hustle—they need more traction. And that doesn’t come from one big flashy move. It comes from a few small, strategic shifts that make it easier for the right clients to find you, trust you, and book you. You don't have to do all of these you can pick and choose what's right for you or implement them over time.
Whether it’s clearly listing your prices, offering seasonal specials, sending a quick follow-up text, or just showcasing the work you already do—these aren’t complicated. But they work because they’re simple, repeatable, and built around real human behavior.
The truth is, your next 10 clients are probably already looking for someone like you. They just need to feel like you’re the one who gets what they need.
So pick two or three ideas from this list. Add them to your site. Try one this week. See what happens.
Because the businesses that win aren’t always the flashiest—they’re the ones that make it Siimple to say yes.
