Making tech simple and ethical isn't simple. But that's been 100% of our focus from the start. Small businesses don’t need another complicated website builder that overcharges them, tricks them with upsells and offers endless customization options and confusing tech. They need something that lets them actually do more and think less while still getting results for their business at a price they can afford to pay.
Every decision we make—from design to the underlying technology we use—flows from that belief.
We care about doing right by our customers – We're a small business ourselves, choosing to stay self-funded, working with not-for-profit technology and never sharing or selling your data and using no pricing tricks or upsells.
While most small business owners don't need to know about the tech or the jargon that runs Siimple, we think some of you might find it interesting to know what powers your site and how each decision we make is in service of our mission.
Finding technology that matches our mission
Most websites and apps retrieve their information in clunky ways. Imagine ordering at three different restaurants just to get one dinner—it’s slow, messy, and gives you way more than you need. That’s what traditional systems are built on.
To deliver on our philosophy, we needed technology that values simplicity and speed as much as we do. That’s why we chose to use GraphQL.
GraphQL is a modern way for websites and apps to request the exact pieces of data they need. With older methods (like REST APIs), a website often has to make several calls to different endpoints or receive a bunch of extra data it doesn’t really need. GraphQL solves this by allowing one request that pulls back only the specific fields we ask for—like a name, a logo, and reviews—all in a single, efficient step. GraphQL is also open-source and maintained by the GraphQL Foundation - a non-profit housed under the Linux Foundation that further aligns with our ethos and provides:
✅ Community-driven: Contributors from companies like Shopify, Netflix, and GitHub all collaborate to improve it.
✅ Stability for developers: Because it’s managed as an open standard, developers (like ours at Siimple) can trust it won’t disappear or get locked behind a proprietary system.
✅ Continuous innovation: The global community keeps GraphQL modern and secure, so we can build on it confidently.
On top of GraphQL, we use Apollo, the most popular toolkit for putting GraphQL into practice. Apollo provides the server and client tools, caching, and monitoring that make GraphQL easier to manage our application.
For our users, this means we can cut out wasted requests, reduce the load behind the scenes, and make your website feel faster and more reliable. It’s a tool that matches our philosophy perfectly: keep things lean, efficient, and focused only on what matters to our customers.
Simplicity as a Design Principle
When we design templates, we think about clarity above all else. Each section has a purpose. There’s no filler, no clutter, no distractions. Designs that you can't make look bad, even if you try because of the failsafes and constraints we put into place.
Part of achieving that simplicity means creating smart limitations. Too many choices can be overwhelming, especially for business owners who don’t want to spend days tinkering with a site. Instead of a drag-and-drop builder that forces you to design your own site, we give you a field-based editor. You fill out what matters most—your services, your contact info, your brand details—and the design takes care of itself.
Our templates are built by professional designers who understand your industry deeply—whether it’s junk removal, a salon, or a café. That way, you get a design that feels custom without having to make hundreds of tiny decisions yourself.
Domain Name Complexity Made Simple
Every website starts with a domain name—it’s the address people type in to find you online. For many small business owners, domains can feel confusing: registrars, DNS settings, ICANN—it’s a lot of jargon.
We make this process effortless in two ways:
- You have a domain name already - If you already own a domain, you can easily point it to your Siimple site using our straightforward interface. No need to dig through complicated settings—we guide you step by step.
- You need to buy a domain name - If you don’t have a domain yet, you can purchase one directly through us. In this case, Siimple acts as the middleman with ICANN, the non-profit organization that coordinates domain names across the internet to make sure every web address is unique and works everywhere.
We handle that connection for you, so you don’t have to interact with ICANN or domain registrars directly. Whether you’re bringing your own domain or buying one through us, we ensure your site is connected, secured, and live without the headaches.
Hosting Without the Hassle
Every website needs hosting—that means your site’s files and content are stored on servers that deliver them to people whenever they visit your web address. On many platforms, hosting is treated as a separate product, full of confusing choices about servers, storage, or traffic limits. Some even charge more as your visitor count grows.
At Siimple, we make hosting simple. It’s not an add-on or something you need to toggle or upgrade—it’s included automatically as part of our service. From day one, your website runs on fast, secure servers with 100% uptime guaranteed. There are no visitor caps, no surprise fees, and nothing for you to configure.
Behind the scenes, our proprietary technology and the way we program our sites allow us to keep server costs low by running them more efficiently than traditional website builders. Because we don’t waste resources on bloated features or unnecessary overhead, we can deliver reliable hosting at a fraction of the cost. And instead of pocketing the difference, we pass those savings directly to you.
We’ve taken care of you by taking care of all the details behind the scenes, so your site is always live, always reliable, and always ready for your customers.
SEO and Making Google Your Friend
Getting found online is just as important as having a website in the first place. That’s where SEO—search engine optimization—comes in. But instead of asking you to hire an expert or learn confusing tools, Siimple builds SEO directly into your site. Every website template we create comes with structured data, meta information and sections that increase on-page SEO with best practices baked into every line of code, so search engines like Google can easily understand and rank your business.
Beyond the basics, we also connect your site with Google Search Console, giving you visibility into how your site appears in search results and ensuring it’s indexed properly. With Siimple, SEO isn’t an afterthought or an upsell—it’s part of the package, so your customers can actually find you.
Set It and Forget It Maintenance
Websites aren’t something you can just launch and forget—at least not on most platforms. Themes, templates, and plugins usually require regular updates, and backups are often an extra cost or a manual chore.
With Siimple, all of that happens automatically in the background. Your site, templates, and design framework are always up to date, patched, and backed up without you lifting a finger.
You’ll never need to hire a developer just to keep things current, and you’ll never worry about losing your site if something goes wrong. We handle it all silently behind the scenes, so your website stays secure, reliable, and ready for business every day.
A Like-Minded Community Behind Us
These philosophies in tech have their own conferences and passionate communities because they’re not just about code—they’re about empowerment. They give people more control, more speed, and fewer headaches.
This year, we're attending GraphQL Summit by Apollo where we'll be connecting with the community and sharing more about how we use this technology to deliver great websites at scale. Follow our YouTube channel to see our coverage of the event and learn more about Siimple.
Why Choose Siimple
Simplicity isn’t just a design choice at Siimple—it’s our promise to you. By limiting complexity, offering high-quality templates designed with your business in mind, and using a straightforward field-based editor, we give you exactly what you need, delivered with care.
