Is a Website Worth It? Calculate Your ROI in 60 Seconds

See how many new customers a website could bring you — and exactly how fast it pays for itself.

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What type of business do you have?

Different industries see different returns from websites.

Website ROI FAQs

Is a website worth it for a small business? +

Yes, for most small businesses a website pays for itself many times over. Studies show that 97% of consumers search online for local businesses, and businesses with websites are seen as more credible. Even a simple one-page website can generate 2-5 new customers per month, which typically far exceeds the $8-10/month cost of a website builder like Siimple.

How long does it take for a website to pay for itself? +

Most small business websites pay for themselves within the first month. With website builders like Siimple costing $8-10/month, you only need one additional customer from your website to see a positive ROI. Most businesses report 2-10 new inquiries per month from their website, meaning payback happens almost immediately.

How many customers can I get from a website? +

The number of customers varies by industry and location, but small business websites typically generate 40-150 visitors per month from local searches. With a 3-5% conversion rate, that translates to 2-8 new leads or customers monthly. Service businesses like plumbers, electricians, and cleaners often see higher conversion rates because people searching for these services have immediate needs.

What is a good ROI for a business website? +

A good website ROI is anything above 100% (meaning you make back more than you spend). Most small business websites achieve 500-2000% ROI annually. For example, a plumber spending $96/year on a website who gets just 2 extra jobs worth $300 each has achieved a 525% ROI. Higher-ticket services like contractors and realtors can see even higher returns.

Do I need a website if I have social media? +

Yes. While social media is valuable, 56% of consumers don't trust businesses without a website. A website gives you control over your brand, appears in Google searches (where 46% of searches are local), and provides a professional home base. Social media algorithms change constantly, but your website is always yours. The best approach is having both.

What's the cheapest way to get a website? +

The most affordable option is a website builder like Siimple, which costs $8-10/month and includes everything: hosting, templates, and a custom domain. This is significantly cheaper than hiring a web designer ($1,000-$10,000+) and doesn't require any technical skills. You can have a professional website live in under an hour.